IWE’s Mission, Goals, Values


The mission of the Institute for Wellness Education is to help drive cultural transformation so that health and wellness become the norm for individuals, communities, and the nation.


Our goals are to:

  • empower individuals, from grass roots to policy makers and management, to advocate for, take action on, and accelerate the pursuit of wellness
  • train and certify Wellness Coaches through a rigorous, competency-based program
  • promote a person-centered, relationship-focused, strength-based approach to change
  • support ongoing individual and program performance improvement
  • use real-time outcomes measurement to inform decision making
  • collaborate with public and private sector organizations to maximize synergies and achieve shared goals of increasing well-being, saving lives, and reducing costs
  • facilitate the shift from a sick-care system to a system for health


Our values are expressed in all our work. These values include:

  • unwavering respect for all human beings
  • belief that everyone, regardless of educational attainment or professional preparation, can make a meaningful contribution to the health and well-being of their community
  • appreciation for the critical roles science and art play in promoting human development and transformational change
  • infusing our work with intellectual rigor, generosity of spirit, creativity, and play

What We Do

We help individuals, community organizations, and commercial corporations make changes—the kinds of changes that encourage people to adopt healthy behaviors that improve overall well-being, and save money and lives.

We do this through training programs that certify Wellness Coaches with science-based strategies and outcomes.

In 2013, IWE crafted the national competencies and curriculum that established wellness coaching as an official occupation (SOC # 21-1094.00) recognized by the US Department of Labor (DoL). The competencies and curriculum also served as the basis for the DoL’s approval of Wellness Coaching as a US DoL Registered Apprenticeship (http://www.doleta.gov/OA/pdf/Bulletin_2013_13.pdf).

US DOL Approved

IWE created the competencies and curriculum for the U.S. Department of Labor’s Wellness Coaching Registered Apprenticeship Program.

Participating in IWE’s Wellness Coaching training courses may count toward fulfillment of the Registered Apprenticeship Program requirements.

Department of Labor: Certified Wellness Coach Bulletin and Curriculum